1)Sell to all the world means sell to nobody.

 If you don´t specify wich public your offer is going to,they will end up confused!People it`s impatient.In a recent inquiry,they found out that 73% of the people identify themselves as “madly busy”.

If you don`t specify a determinated public,you will loose visitors and clients…,people that wont visit your website again neither recommend it to others.

 

The principal objective is “focus your efforts”only to potential customers.

 

2)”Flea market”in the web:buy a website,a mp3 player,a tourist pack or discounts in a green grocery.

 

There are persons that in their business are selling websites,classified announcements,advertising spaces,phone cards,flowers,hardware…etc,and all this in just one website,everything mixed and some of them even through an affiliation program!!

 

Think of it the next time you go to a greengrocery…,do they offer websites when you go for apples?

 

A website with a “fleamarket”style,decreases the value of what you are selling.The majority of people that have this kind of business ends up failuring…and those who subsist make it selling greats amounts of merchandise at low cost and with scarce profits.

 

Tell me sincerely…would you hire the services of a lawyer that in his website sells moreover mp3 players,Viagra without medical prescription,and advertise about sex?

 

That´s not serious.People needs to trust in the seller in order they can feel confident to acquire his products or hire his services.

3)Too big or too many graphics that take 2minutes to open in a website.

 

The worst thing about computers is that they allow us to do things that we´ll never have to do.Graphic design it´s one of those things.The majority of people use Paint type programs,and they don´t have any idea about the size or quality needed.If what you want is to be detested or unpopular and loose visitors and potential customers,then use big graphics.

A counsel:optimize your graphics shaping them to 16 or 256 colors(maximum)and turning them into GIF or JPG.

4)This site has x number of visitors…but how many buyed?

 

Does somebody really cares how many people visited a site?

 

The success of a site don´t depend on the amount of visitors,but by the quality of sales and satisfyed clients,and that is a fact that only the owner of website has.

Everything else it´s just boasting.

 

5)Explaining the technology that´s been used,frames,tables,etc.

In this days it´s surprising the way the people explains the design of their websites.

If you use this kind of technical references or mention the technology of a webmaster, you are distracting the attention of visitors or potential customers.

This contents or references should be included only in a website dedicated exclusively to create,design and sell websites.

Focus only in the matter that your public it´s interested in.

A counsel:redesign your site,optimize your titles and contents,and take out all irrelevant phrase and unsuitable publicity.

 

6)Download the following plug ins to see this web site…

 

This is really fulminating!!!Nobody will spend 10 minutes of his time to download a plug in that allow him to read a text or see a graphic.

 

There are many tools and technologies that allow standardize a website and make it 100% accessible and legible for any public.

 

Don´t loose visitors neither potential customers just for make your site more showy!!

 

7)There´s no way to contact the company or where require more information.

 

After spending a log time to create a website,many people forget to set a link to contact them or to get more information about the product or service.

Some website proprietors think that visitors or interested people will spend a lot of minutes navigating in the site to find the way.

You must know that those who wants to  buy,needs to see your personal data and contact information before they use their credit cards.

If potential customers cant find something so basic as a name and email address,they´ll surely leave the site and wont come back again.