Do you have a website that hasn´t been renovated in months? 

 

Or… you are not updated regarding the changes that Internet has had…?

 

Or you are not having good results with your website…?

 

Or maybe you are planning to offer your products or services in  

the web for the first time? 

 

It´s time to face the reality: 

 

Internet is the future of the commerce and those who don’t join it,will be definitively outside of all the business! 

 

Presence online it is a necessity! 

 

Let see some indispensable aspects that a sales website should contain: 

 

*Description of the company or business responsible. (People needs to know what you do, before buying).  

 

*Detailed description of all the products and services. (Be  

clear and simple,avoid technical terms and use optimized images). 

 

*For services companies,include a “briefcase” section with recent works and real cases. (Prove that you know how to do what you are offering). 

 

*A personnel’s brief biography, with contact data and photographs.(this”humanizes” the place). 

 

*Include a section with real testimonies. (This will demonstrate that you can help the clients). 

 

*Resources section:includes tools, software, manuals and informative material. (This is important if you want to be seen as an expert). 

 

*Electronic bulletin:send information, current news of the item, tutorials. (This is essential to keep the contact with current or postponed clients, to offer promotions and to get that those people re-visit the site).

 

*Contact form and consults: an indispensable method for the visitors gets to you. 

 

*Recommended Links: a section where to offer other resources to  

the visitors. (It should contain the exchange connections that you may have with other websites). 

 

If you don’t have all these sections in your site, i´ll be good if you could incorporate them.(Even though this is little by little).

 

With regard to the DESIGN: 

 

To make the people navigate the other pages, consider the products or offered services, subscribe to the bulletin or request more information,a successful website should attract sufficiently the attention of the visitors. 

 

The design should look professional,keep one style in all the pages and should be pleasant to the eyes.  

The combination of warm colors It´s recommendable.  

The texts should be located on white or very clear bottom.  

The pages should be loaded quickly in the navigators of the visitors. 

 

It is indispensable a good surf system that allows to go from a section to another with no more than 2 “ clicks “.   

 

ATTRACTING VISITORS to the website: 

 

Many beginners believe that it´s enough with just putting a site in  

the web for thousands of people enter… hopefully that was true!But regrettably, it is required of a lot of work and dedication to get traffic. 

A website can be spectacular,have valuable contents  

and offer excellent products… but if it´s not promoted,it won’t have visitors, and consequently, there won’t be sales! 

 

There are some basic and indispensable methods that any website proprietor shouldn´t obviate. 

There are also technical and marketing strategies and web promotion,as simple as effective that can get thousands  of daily visitors.(And without operative expenses!). 

   

SITE MAINTENANCE: 

 

A website doesn’t have to be static: a successful website is the one that evolves,updates and grows! 

 

If you want the visitors recommend you and come back in another opportunity, you should give them a reason for that. 

 

Also,by updating and including new contents to the pages,you will make the site improve considerably in the searchers ranking.